Virtual-Strategy: MOL Launches MOLPoints Online Game and Digital Goods Payment Platform in North America & Latin America
MOL Launches MOLPoints Online Game and Digital Goods Payment Platform in North America & Latin America
San Francisco, Calif. (PRWEB) September 23, 2013
MOL AccessPortal Sdn. Bhd. (MOL), Asia’s leading e-payment service provider and a subsidiary of MOL Global Pte. Ltd., announced today that the company has launched its MOLPoints online game and digital goods payment platform in the USA and Brazil in partnership with its Silicon Valley-based subsidiary Rixty, Inc. (Rixty). MOLPoints will be distributed across Rixty’s distribution channels of over 140,000 stores in the US and Brazil. The launch was witnessed by the Prime Minister of Malaysia, Y.A.B. Dato’ Sri Mohd Najib Bin Tun Abdul Razak in his visit to the Silicon Valley.
MOL is one of Asia’s leading online payment service providers and handles over 60 million transactions with an annual payment volume of more than US$500 million. MOL’s proprietary MOLPoints micropayment system is one of the world’s leading digital goods and online game payment platforms, which helps collect payments for over 2,000 online games from over 300 game publishers including Facebook, Electronic Arts and Blizzard.
In October 2012, MOL announced that it had made a majority investment in Silicon Valley-based alternative payment platform provider Rixty, becoming the first Asian e-payment service provider to acquire a North American e-payments platform. Besides Rixty, MOL has also made investments into leading digital goods and online game payment platforms in markets such as Turkey, Vietnam and Indonesia in the past 12 months.
The launch of MOLPoints in the USA & Brazil marks the consolidation of Rixty into MOL’s global operations and will enable MOL’s suite of games to be distributed through Rixty’s distribution channels. This will allow local Malaysian content to tap into the huge digital goods market that is estimated to be worth US$19.2 billion worldwide.
MOL Global’s Group Chief Executive Officer, Ganesh Kumar Bangah, said the consolidation of Rixty into MOL’s global operations will allow MOL to expand into the huge North and South American markets while tapping into the best talent of Silicon Valley. Together, MOL and Rixty accord the importance of the Americas to online game publishers and are committed to further grow their presence in these markets by enabling global game publishers to monetize their online games and goods in this lucrative industry. Rixty presently has offices in San Francisco, California and São Paulo, Brazil. Rixty is also expanding into Canada and Mexico this Fall.
The launch event was held in conjunction with the Prime Minister of Malaysia’s Experiential Visit to Silicon Valley, organized by Multimedia Development Corporation (MDeC), to promote successful Malaysian companies that have achieved a global footprint. MDeC via MSC Malaysia has driven the development of the Malaysian ICT industry and has made significant strides toward increasing the economic impact and footprint of ICT in Malaysia. In terms of market penetration, the growth of MSC Malaysia companies has been rapidly accelerating over the past five years, thanks to the concerted effort by MDeC to drive the expansion of home grown companies into regional and global markets.
About MOL AccessPortal Sdn. Bhd.
MOL AccessPortal Sdn Bhd (MOL) is one of Asia’s leading payment service providers. MOL is an MSC Malaysia Status Company that operates and develops payment systems. MOL handles over 60 million transactions per year, with an annual payment volume of more than US$500 million. MOL leverages on a network of more than 680,000 payment collection points across more than 80 countries, with online links to over 88 banks in 10 countries worldwide. MOL was recognized as one of Asia Pacific’s fastest growing technology companies in the Deloitte Technology Fast 500 Asia Pacific Awards 2010. MOL is headquartered in Malaysia and has offices in 12 countries. For more information, please visit us at http://www.mol.com.
About MOL Global Pte. Ltd.
MOL Global is one of Southeast Asia’s biggest internet companies and fully-owns both the payment service provider, MOL AccessPortal Sdn. Bhd. (MOL) and the social networking pioneer, Friendster Inc. (Friendster). Through its ownership of MOL and Friendster, MOL Global has one of the region’s largest end-to-end content, distribution and commerce networks. For more information on MOL Global, please visit us at http://.
Rixty is an alternative payment system that lets domestic and international users spend cash and coins for online games, virtual worlds and all types of digital content. Consumers can pay without a credit card and without exposing confidential information by converting cash to Rixty value at 140,000 stores in the US and Brazil or nearly 500,000 locations worldwide. Online game and website publishers use Rixty to engage with and monetize a larger percentage of users. By providing cash-based consumers a safe and flexible way to pay online, Rixty helps these publishers increase sales, enable new business models and attract new customers. For information on how to add Rixty to your website, visit http://www.rixty.com/pubinfo.
About Multimedia Development Corporation (MDeC), MSC Malaysia and Digital Malaysia
The Multimedia Development Corporation (MDeC) was incorporated in 1996 to strategically drive the Malaysian Government on legislation, policies and standards for ICT and multimedia operations as well as to oversee the development of the Malaysian Multimedia Super Corridor (now MSC Malaysia), the platform to nurture the growth of Malaysian Small and Medium Enterprises (SMEs) in the IT industry whilst attracting participation from global ICT companies to invest in and develop cutting edge digital and creative solutions in Malaysia.
In 2011, MDeC’s mandate was broadened by the Prime Minister to include driving Malaysia’s transition towards a developed digital economy by 2020 through Digital Malaysia. In 2012, Digital Malaysia was official unveiled as the national transformation programme to achieve this aim. Founded on three strategic thrusts, Digital Malaysia will create an ecosystem that promotes the pervasive use of ICT in all aspects of the economy, connect communities globally and enable them to interact in real time, to increase the country’s Gross National Income, enhance business productivity and improve standards of living. For more information, please visit http://www.mdec.my, http://www.mscmalaysia.my and http://www.digitalmalaysia.my.
For MOL media enquiries, please contact:
Tel: +603 2082 1381 / +6016 206 4900
For Rixty media enquiries, please contact:
Tel: +1 415 986 3687