Point-of-sale-activated (POSA) Gift Cards technology allows retailers to create prepaid cards to offer various products and services in PIN format to their customers. It eliminates the risk and cumbersome control procedures required for maintaining an inventory of value-bearing cards.
The technology also allows prepaid cards to be displayed for sale with a reduced risk of theft and shrinkage. Using the POSA technology, retailers also have the valuable opportunity to leverage card design in marketing the cards.
In February 2014, MOL partnered with InComm, The US-based prepaid product provider to launch POSA gift card mall solutions in Southeast Asia.
For more info, visit www.mol.com/Giftcards