MOL AccessPortal Announces Commercial Launch Date for Helbreath in South East Asia

MOL AccessPortal Announces Commercial Launch Date for Helbreath in South East Asia

Local Internet And E-Commerce Company-MOL AccessPortal, announces South East Asia’s commercial launch date for Helbreath, A Massive Multiplayer Online Game

28 January, 2003 Kuala Lumpur – MOL AccessPortal Berhad has announced 7th February 2003 as the South East Asian commercial launch date for Helbreath, a massive multiplayer online game (MMOG) developed by Siementech Co., Ltd, hosted on computer servers in Korea and targeted at games enthusiasts around the world.

It was announced at a pre-event launch held at CyberTime Internet Cafe in Taman Maluri. VIPs for the event are Ganesh Kumar Bangah- CEO of MOL AccessPortal Berhad, Young-Suk Choi-CEO of Siementech Co.,Ltd., Kenneth Chang, Executive Director of MOL.com Berhad, Zaini Noordin, Marketing Director for MOL AccessPortal Berhad and Mr. S. K Lee, Chairman of CyberTime Internet Cafe.

Siementech Ltd, a Korean based specialist game developer for online game appointed MOL AccessPortal Berhad, operating under a revenue sharing agreement, to undertake distributorship responsibilities that include: marketing activities; player registration; subscription management and payments; customer service; and monitoring of game quality.

The success of online games in Korea which has a high broadband penetration rate, indicates that the rollout of broadband will lead to increasing demands for more sophisticated content such as games and that’s where MOL AccessPortal expects to make an impact in the market with games like Helbreath.

MOL AccessPortal’s present services for online games include MOLePoints, a micro payment system that enables users to pay cash at physical outlets for online transaction and MOLCybercafes, an affiliation program for CyberCafes that has 12,088 online CyberCafe registrations from 193 countries with more than 4,500 of them coming from Malaysia.

These two systems will be abided for the commercial launch, giving users the opportunity to reload their MOLePoints account at MOLePoints Centers and to subscribe monthly to Helbreath. MOL AccessPortal will be charging RM38 (USD10) for a 1-month unlimited game access to its members.

There will be no game cards produced as seen by many other online games distributed in Malaysia. The only means of subscribing to Helbreath will be via its MOLePoints Centers, which are CyberCafes and registered companies with Internet connection. Currently, there are more than 330 MOLePoints Centers that are active in Malaysia.

“We see an opportunity to duplicate the success of online games in Korea locally. MOLCyberCafes and MOLePoints will serve as the distribution and payment channels for Helbreath. These assets will help in the success of Helbreath in Malaysia. Helbreath as a product will also further grow the popularity of MOLePoints and MOLCybercafes within Malaysia,” said Ganesh Kumar Bangah, CEO for MOL AccessPortal.

“Over the last year, Helbreath has been successful throughout the world, especially in China, Taiwan and its International Servers with about total of 1,650,000 users playing and daily concurrent online users of approximately 20,000. I am extremely proud to launch the commercial version of Helbreath here in Malaysia with the help and support from MOL,” commented Mr Young-Suk Choi, CEO for Siementech Co.,Ltd.

A key advantage for online games is that piracy is much more difficult than conventional PC or console-based games. Helbreath is hosted via the Internet and each user’s account is password protected. Players are allocated a digital key with a personal code so that usage can be closely tracked, allowing Siementech to monitor the security levels and playing quality of Helbreath.

ABOUT MOLACCESSPORTAL BERHAD
MOL AccessPortal Berhad is a subsidiary of MOL.com Berhad, a company listed on the Main Board of the Kuala Lumpur Stock Exchange (KLSE). It is a leading technology and Internet investment holding companies in Malaysia with strategic interests in both Malaysian and foreign Internet and technology companies.

MOL AccessPortal is positioned as an Internet Media and E-Commerce powerhouse that leverages on a network of “click and mortar” outlets with collection of payments offline. MOL AccessPortal focuses its activities onto two main areas’ developing countries and the Generation Y age group, comprising of 15 to 30 years old, which are IT and Internet savvy. For more information on MOL AccessPortal, visit http://www.mol.com.

ABOUT SIEMENTECH CO.,LTD
Siementech has achieved a great success in on-line game business, thanks to the record-breaking hit in Korea in 1999. They have been providing a commercial operation in Taiwan, and now we are in the presence of commercializing it in China. These desirable results couldn’t be completed without a solid SI technology, a customer-oriented attitude in service, and enthusiasm for a game enterprise and its bright future.

Siementech is making every effort to show its underlying strength and to lead the prospective on-line game industry, cooperating with other on-line game developers as a strategic partner to publish and distribute its products, applying a global marketing strategy for opening its market In foreign countries.

Siementech is in the forefront to lead the international on-line game market, and its game on the Internet will make much headway with the on-line gamers.

For further information, please contact:
MOL AccessPortal Berhad
Halida Abu Bakar – (603) 2148 3777; halida@mol.com
Aaron Gomez – (603) 21483777; aaron@mol.com
MOL AccessPortal Berhad, Lot12A.01-12A.05, 12A Floor Wisma Cosway, 88 Jalan Raja Chulan, 50200 Kuala Lumpur

Siementech Co.,Ltd
Richard D.S. Kim: +82-(0)2 3424- 4595; kimd@siemen.co.kr
36F1, Technomart Center, 546-4 Guui-Dong, Kwangjin-Gu, Seoul 143-200.Korea

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